This gallery spotlights an upcoming Seattle fashion model who goes by the name of "oek." Like the sun and moon shift in an eclipse, the shifting perspectives and angles in these peices reflect the many phases of an artform and the growth of a creative mind in the process. Each piece requires you to look through a new angle of oek's diverse approach to his craft. You never know what you might see next. Every artist has a skill for their craft, but those who seek to stand out among others are the ones who audiences love. After all, art is the truest form of self expression. Why should it need to make sense?
We set out to use the L0ADOUT brand to do what we do best - create a unique and eye catching visual identity. Our goal was to elevate oek's digital image and give him pieces that will make him stand out and be memorable to his audience. The goal was to create a visual gallery to show off his most recent photoshoot, and he wanted the L0ADOUT transformation to bring a new vision to life from each one. Our focus was on creating images that highlight shifting perspectives and sharp contrasts between dark and light, hence the theme of Eclipse. The visual approach was abstraction. We wanted each piece to look completely different than the last, inviting the viewer to enter the mind of an artist, always full of concepts and ideas, especially the ones that don't make sense.
