L0ADOUT directed and produced this official launch campaign for Unlucky Club, an emerging Seattle streetwear brand built around embracing the moments that don't always go our way.

We delivered a teaser and a full brand film, "The Package," cross-posted across Instagram and TikTok as a collaborative launch.

Within the first week:

• Instagram followers for Unlucky Club saw a 73% increase
• Over 10,000 organic views generated from content
• Created a strong organic share rate nearly double the typical benchmark for new accounts
• 500+ new profile visits and an increase in new follows directly attributed to the two videos
• On L0ADOUT's own account, the same content drove over 12,500 profile views in a single week, 85.5% from non-followers

Our work with Unlucky Club used a single campaign built a brand's entire online presence from scratch, while introducing L0ADOUT to a wave of new audience at the same time.

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